marketing

The Top 6 Mistakes Businesses Make And How to Avoid Them

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Why do businesses fail? It’s a question that’s been asked since the dawn of commerce but the answer is not always black and white. Sometimes it’s a combination of factors that leads to the demise of a company, while other times it may be just one thing that causes the business to fail. A successful … Read more

The Secret to Recovering Lost Deals: The Power of the Follow-up Email in your Accounting Firm

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It happens to the best of us. We meet with a prospective client, we think the meeting went great, and then… crickets and the deal falls through. Maybe they found a better deal elsewhere, were unhappy with the services we offered, or just plain forgot about us. Whatever the reason, it can be a blow … Read more